Key business KPIs for this role:

• Keeping CPA within target benchmarks.
• ROAS / ROI performance across advertising campaigns.
• Scaling advertising budgets to $400,000+/month.

This role is a great fit if you:

• Want to own the performance direction and its financial results.
• Think in terms of ROI and revenue impact.
• Work autonomously and make data-driven decisions.
• Know how to scale winning funnels and campaigns.
• Have hands-on experience specifically with Google Ads.
• Want to grow toward a Lead / Head of UA role.

Impact Areas:

• Launching, managing, and scaling advertising campaigns in Google Ads.
• Managing budgets starting from $300,000 and distributing them effectively.
• Achieving and maintaining target CPA / ROAS / ROI metrics.
• Optimizing web funnels with a focus on improving conversion rates.
• Analyzing campaign performance and making data-driven decisions.
• Identifying growth opportunities and scaling profitable setups.
• Collaborating with the marketing team to improve creatives.

Tools:

• Google Ads
• Amplitude / Tableau.

What we expect from you:

• 2+ year of experience in User Acquisition / Performance Marketing.
• Strong hands-on experience with Google Ads, including: Google Search, Demand Gen campaigns, Google Display Network (GDN).
• Practical experience managing advertising budgets starting from $300,000/month.
• Experience working with web funnels.
• Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.
• A data-driven approach to campaign optimization and scaling.
• Intermediate+ level of English.

Nice to have:

• Experience in Health & Fitness or B2C products.
• Experience scaling campaigns across global markets.

Hiring process: