Description

We are looking for a talented Content Writer who can produce high-quality, engaging, and SEO-optimized content for the US sweepstakes and iGaming market. You will write across a range of formats — from blog posts and game reviews to landing pages and email campaigns — ensuring every piece drives traffic, engagement, and conversions. This role requires someone who can write with authority on gaming topics while maintaining a tone that is fun, trustworthy, and compliant.

Responsibilities

• Write, edit, and proofread a wide range of content: blog articles, game/slot reviews, how-to guides, landing pages, promotional copy, and email campaigns
• Produce SEO-driven content based on keyword briefs and editorial calendars provided by the SEO Manager
• Create compelling copy for A/B tests on landing pages, app store descriptions, ad creatives, and CRM communications
• Research and write about sweepstakes gaming topics, new game releases, promotions, and industry news with accuracy and expertise
• Ensure all content aligns with responsible gaming guidelines and regulatory requirements for the US market
• Collaborate with designers to create visually engaging content and provide direction for supporting graphics
• Maintain a consistent brand voice and tone across all channels and content types
• Optimize existing content for improved SEO performance based on data and analytics insights
• Support the Native Campaign Manager with advertorial-style content and pre-sell page copy
• Stay informed about competitors, industry trends, and content best practices in the iGaming/sweepstakes space

Requirements

• 2+ years of content writing experience, preferably in iGaming, online casino, sweepstakes, or digital entertainment
• Native-level or near-native English writing ability with impeccable grammar and a natural, engaging style
• Solid understanding of SEO principles (keyword integration, header structure, meta descriptions, internal linking)
• Ability to write in multiple formats and tones — from informational and educational to promotional and persuasive
• Experience writing content for the US market audience specifically
• Familiarity with content management systems (WordPress or similar)
• Strong research skills and ability to produce accurate, well-sourced content under tight deadlines
• Fluent English (written and spoken) — Hebrew is a strong advantage
• Self-driven, organized, and able to manage multiple projects simultaneously