Assistant Vice President - Product Marketing.Marketing and Cust Exp-Cust Insight at Mashreq | GlassEver Jobs

Assistant Vice President - Product Marketing.Marketing and Cust Exp-Cust Insight at Mashreq | GlassEver Jobs

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Assistant Vice President - Product Marketing.Marketing and Cust Exp-Cust Insight

India Oct 03, 2026
Product-Marketing Marketing-Management Payments-Marketing Digital-Marketing Campaign-Management VP-Product-Marketing Product-Marketing-VP VP-Of-Product-Marketing

Job Description

  • Drive strategic marketing efforts and execution for Cards & Payments to achieve business objectives, including customer acquisition, activation, spend, engagement, retention and portfolio growth across credit cards, debit cards, instalment products and payment solutions.
  • Manage the annual marketing plan, campaign calendar and marketing budget, delivering integrated, data-led campaigns across paid, owned, earned and partner channels to achieve business objectives and maximise return on marketing investment.
  • Implement digital-first marketing, support rewards programme and strategic partnerships, while strengthening product visibility, customer experience, brand equity and regulatory compliance.

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